Parrot is an independent fashion agency responsible for putting a fresh wave of contemporary European labels on the world map of luxury retail. Founded as a “one man show” in 2013, we've since evolved into a youthful yet capable operation whose partnerships include thoroughly desirable brands whose cachet is derived from a certain singularity of vision.

With showrooms in Paris, New York, London and Antwerp, Parrot has a strong and established network of relationships with online players, department stores and multi-brand boutiques. Together we are committed to fostering impressive and sustainable distribution strategies that benefit supplier and retailer.

Because we are only as good as the company – or the companies – we keep, Parrot exists to champion and cultivate brands and designers with a distinct point of view. As crowded as the modern marketplace sometimes feel, Parrot understands that, ultimately perspective is everything.

Ulla Johnson

Ulla Johnson Ulla Johnson

Ulla Johnson, daughter of archaeologists, honed her signature style between the streets of New York and the far-flung destinations of their family travels. She has never wavered on her steadfast attention to the details of construction that have become her hallmark, basing each of her collections on a foundation of natural fibers, beautiful finishing, and ease of fit and form. The Ulla Johnson label has become synonymous with custom prints, intricate embroideries, and fine tailoring.

Ulla Johnson is represented by Parrot Agency in the Benelux.

Nili Lotan

Nili Lotan Nili Lotan

Israel born and New York-based designer Nili Lotan launched her own label in 2003. With a strong belief that a woman's wardrobe should function as an extension of herself, the collection's DNA is simple yet sophisticated, filled with effortless, everyday shirts, dresses and trousers in crisp cotton and flowing silk

Nili Lotan is represented by Parrot Agency in the Benelux.



At SAYE they are committed to delivering qualitative, sustainable footwear. Designed in Barcelona, their mission is to promote a conscious lifestyle in which the planet is the core priority. By using an innovative variety of bio-based and recycled materials - such as fruit- derived fibers and ocean plastic - SAYE strives to push new solutions that reduce environmental impacts. Changing current conventions is a big challenge, but SAYE feels excited to offer shoes that forge the path towards a brighter future.

SAYE is represented by Parrot Agency in the Benelux.


6397 6397

6397 was launched in 2012 by Stella Ishii, founder of fashion showroom The News. A natural extension of Ishii's own wardrobe, the core line consists of basics with slightly boyish silhouettes—think pared-down denim crafted in high-quality Italian cotton and meticulously fit tees.

6397 is represented by Parrot Agency in Benelux.


rotate rotate

Hailing from Copenhagen, Rotate Birger Christensen is here to fulfill your dress dreams. The collection sees effortless silhouettes cut from luxurious materials and cinched with a dose of covetable Danish quirk.

Rotate is represented by Parrot Agency in Benelux.


X&iacut;rena X&iacut;rena

Designer and founder Dierdre Roffoni created Xírena based on her years of travel to the island of Formentera, Spain. Starting with lingerie and swimwear, inspired by the carefree, bohemian environment, the collection evolved into easy ready to wear pieces. Soft shirting, gauze dresses and jersey, Xírena is all about easy pieces that embody the LA lifestyle.

Xírena is represented by Parrot Agency in Benelux.


Denimist Denimist

Denimist reenvisions American classics with a fresh, modern relevancy. While denim is central to its DNA, the brand expands into a full and varied collection of iconic, item- driven essentials: perfectly constructed denim, classic shirting and sweaters, versatile dresses and jumpsuits, Ivy League-inspired T-shirts and fleece, timeless outerwear. Denimist is characterized by uniquely flattering, progressive silhouettes and fidelity to the smallest details. Championing heritage without being overly nostalgic, Denimist subverts Americana through playful proportions, thoughtful engineering, a focus on functionality, and an underlying, effortless cool.

Denimist is represented by Parrot Agency in Benelux.

Bart Ramakers /CEO & Founder

Michelle van Vliet /Personal Assistant

Jasmijn van Doeveren /Chief Operations

Noor Korsten /Sales Director Benelux

Maxime Kroon /Sales Director International

Helena Kingsbery /Sales Director North America

Maria Antolinez Ruiz /Merchandising Director

+31 (0)20 895 07 45